6 Proven Ways to Open an Article with a Bang

Master copywriter Eugene Schwartz often spent an entire week on the first 50 words of a sales piece — the headline and the opening paragraph. Sound excessive? Well, just imagine how disappointed you’d be after reading a killer headline for an article only to lose momentum and interest on the first sentence. It happens. Here’s

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The post 6 Proven Ways to Open an Article with a Bang appeared first on Copyblogger.

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